Currently @ News Corp. 
Previously @ The New York Times.

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Vogue Australia



UX/UI STRATEGY
PROTOTYPING
DESIGN SYSTEMS

OVERVIEW

To bridge Vogue Australia's brand identity with News Corp's design system, I created an interactive style guide that gave cross-functional teams a shared visual language across digital touchpoints.





CHALLENGE

As the company prepared for a large-scale migration, teams still relied on static PDF style guides.

How might we create a shared, trusted foundation that helps teams confidently align and make decisions as the system evolves?



RESEARCH & DISCOVERY

To get a better understanding of how teams used (or avoided) existing documention, I conducted qualitative research across multiple teams/roles.

I wanted to identify what “good documentation” meant for each role and start drafting what a shared internal product might look like.

    Click to enlarge: Async FigJam exploring how editorial, design, marketing, and engineering teams interact with existing style guides.




    EXPLORATION + WIREFRAME

    To evaluate potential approaches, I mapped legacy solutions and future options against digital maturity and technical overhead. This clarified long-term scalability while accounting for the adoption risks of introducing new tools.


    Click to enlarge: Solution Trade-offs
    Click to enlarge: Inital wireframe



    SOLUTION

    A living style guide built in Figma that functioned like a website structured for non-designers as much as designers.

    This first MVP served as a funcational prototype and was tested with a small group of marketers, validating improvements in navigation and overall ease of use compared to existing process. While broader validation was limited by testing opportunies, content-usgae guidance, and PM bandwidth, the structure was intentionally designed to scale and expand to various teams as capacity allows.




      View in Figma



      LEARNINGS

      This project taught me a lot about how to approach ambiguous problems + how to move forward without having all the answers or resources. 
      It’s possible to design with evolution in mind, creating solutions that can take shape quickly once alignment and momentum are in place.